Frequently Asked Questions (FAQ)

Currently, organizing events is tedious and complicated. Which is a pity because events are just amazing! In comparison to social networks and online communities they connect people with common interests physically - meaning in person.

Therefore, What up in town is developing technology and software to make organizing events easy, whether you want to host a tiny meetup or the Academy Awards.

What is HYPE?


HYPE is a metric developed by What up in town to measure and visualize how popular an event is over time. Currently the value is based on an exponential moving average (EMA) influenced by some other factors. In the future the HYPE factor will also incorporate indicators like "number of shares on social media", "trending topics", etc.

How much does a website for my event cost?


Nothing!

On What up in town you can create websites for your events completely free.

How to convert my Facebook events into native websites?


Just sign up with your Facebook account and all your events will be imported automatically. You can then edit them from your dashboard if you wish and decide which ones you want to publish.

How can I sell event services on What up in town?


Have a look at the 'Information for vendors' page and sign up with the form there. We will review your service and get back to you asap. You can also reach out to us via phone, email or live chat if you have any further questions.

What kind of event services can I sell?


There are no restrictions in terms of type. However, we require very high quality and reliability. We review every service manually in great detail and select the ones that bring significant value to a certain number of hosts.

What is SEO and why is it important for my event page?


SEO (Search Engine Optimization) refers to the practice of altering content and meta data of a website in order to achieve a better search rank on Google, Bing, etc.

The reason for doing so is almost exclusively to increase organic traffic to a website. It is important for your event if you want to reach a large audience. While you can also pay for exposure through ads organic traffic is free and not everyone can be animated to click on an ad.

All event pages on What up in town are automatically optimized for search engines, including AMP support and structured data.

What is AMP?


Accelerated Mobile Pages (AMP) is an online publishing format developed by Google to drastically improve page load speed on mobile devices.

Why is it important?

Well, simply because users will likely leave a website if it takes forever to load. And even if they do not leave right away, the user experience will suffer substantially. Therefore, What up in town automatically integrates the AMP format into all event pages so that they load almost instantly and provide a smooth experience. AMP pages are also eligible for smart cards at the top of Google mobile searches.