Currently, organizing events is tedious and complicated. Which is a pity because events are just amazing! In comparison to social networks and online communities they connect people with common interests physically - meaning in person.
Therefore, What up in town is developing technology and software to make organizing events easy, whether you want to host a tiny meetup or the Academy Awards.
What is HYPE?
How much does a website for my event cost?
On What up in town you can create websites for your events completely free.
How to convert my Facebook events into native websites?
How can I sell event services on What up in town?
What kind of event services can I sell?
What is SEO and why is it important for my event page?
SEO (Search Engine Optimization) refers to the practice of altering content and meta data of a website in order to achieve a better search rank on Google, Bing, etc.
The reason for doing so is almost exclusively to increase organic traffic to a website. It is important for your event if you want to reach a large audience. While you can also pay for exposure through ads organic traffic is free and not everyone can be animated to click on an ad.
All event pages on What up in town are automatically optimized for search engines, including AMP support and structured data.
What is AMP?
Accelerated Mobile Pages (AMP) is an online publishing format developed by Google to drastically improve page load speed on mobile devices.
Why is it important?
Well, simply because users will likely leave a website if it takes forever to load. And even if they do not leave right away, the user experience will suffer substantially. Therefore, What up in town automatically integrates the AMP format into all event pages so that they load almost instantly and provide a smooth experience. AMP pages are also eligible for smart cards at the top of Google mobile searches.