Wed, May 15 · 8:00

Most organizations have only scratched the surface of what's possible when you take an analytical, data-driven approach to your marketing. At the 2019 Marketing Analytics Conference (MAC), you will learn from leading senior brand and data science marketers about the latest strategies in Attribution, Machine Learning, Segmentation and Microclusters, and cross-channel integration. To drive skill-building, MAC 2019 features two tracks throughout the event to go into the newest strategies for driving profits using data science and marketing.

Prices:
DMA/ANA Member - Early Bird | Discount Ends Mar. 8, 2019: USD 899.0,
Non-Member - Early Bird | Discount Ends Mar. 8, 2019: USD 1199.0,
DMA/ANA Member - Advanced Pricing | Register by Apr. 26, 2019: USD 1199.0,
Non-Member - Advanced Pricing | Register by Apr. 26, 2019: USD 1399.0,
DMA/ANA - Standard Pricing | Register after Apr. 26, 2019: USD 1399.0,
Non-Member - Standard Pricing | Register after Apr. 26, 2019: USD 1699.0

Speakers: Charlotte Mason, Marketing Department Head, University of Georgia - Terry College of Business, Jarvis Bowers, Vice President, Digital Marketing, Holland American Line, Jake Bradbury, Director, Marketing Analytics, Nordstrom, Joe Burns, Director of Marketing Data and Analytics, Aflac, Mark Coffey, SVP of Partnerships, GasBuddy, Ash Dhupar, Chief Analytics Officer, Publishers Clearing House, Christen George-McFerrin, former Global Analytics Leader, Social Media and Distributed Content, Mercer, Zack Hamilton, Director of Customer-Centric Initiatives and Experience, Aaron’s, Fabio Italiano, Chief Data Officer, McGraw Hill Education, Titania Jordan, Chief Marketing Officer, Bark, Amir Kabbara, Head of Digital Marketing and Consumer Innovation, Amazon, Kuntal Maya Goradia, Director, CX Analytics and Experimentation, PayPal, Jyoti Mishra, VP Customer Acquisition and Analytics, Global Commercial Services, AMEX, Curran Raclin, VP, Fan Engagement and Analytics, NHL, Dave Wynne, VP, Finance and Strategy, Boxed, Dee Yarbrough, Director, Digital Analytics, Turner Broadcasting Systems