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TOPIC: Gainsight Product Growth VP on Building Product-Led Growth Strategy
Market dynamics in the age of the customer have introduced a new set of product expectations. B2B organizations are expected to deliver consumer-grade products with high-quality product experiences. With this, product teams must collaborate with marketing and customer success to build meaningful solutions. How do product-led teams collaborate cross-functionally to create impactful results for customers? Gainsight Product Growth VP Travis Kaufman will share his lessons learned in creating a product-led growth strategy - from outcome driven road-mapping to engineering adoption into your product.
About the Speaker: Travis Kaufman is the VP of Product Growth at Gainsight - leading the delivery of product-led growth strategies for Gainsight PX, the Product Experience Platform. Prior to joining Gainsight through the acquisition of Aptrinsic (now Gainsight PX), Travis held leadership roles in marketing, product, and engineering at companies including Marketo, Leadspace and E*Trade Financial. In his free time, Travis stays busy by chasing his three kids and coaching youth sports.
6:50pm: Doors Open
7:30pm: Welcome & Introductions
7:35pm: Session Begins (7.45pm: doors close)
8:25pm: Networking & Fun
9:00pm: Event Ends
PERKS & HAPPINESS:
Yummy dinner from local favorites - on us, of course! We also share discounts and freebies in our newsletter.
Products That Count is a non-profit organization. If for any reason you can't make it to our event or didn't like it, email us and we'll be happy to refund your money. Please try to do it early so that someone on the waitlist can take your spot.
Please note this event will be recorded and we reserve the right to share attendee information with our partners.
Venue Details: Adobe HQ, 321 Park Avenue, Aberdeen Conference Room, San Jose 95110, United States.
Category: Classes / Courses | Professional Training | Meetup & Networking | Startups.
Conferences | Engineering & Technology | Technology,
Classes / Courses | Professional Training | Meetup & Networking.
Artist / Speaker: Travis Kaufman.
Early bird: USD 22.85,
General: USD 28.16.