Medical Affairs has risen from zero to hero, fast becoming the most vital part of the pharma organisation. The pressure is now on, as medical teams must fuel stakeholder engagement, build real partnerships, perfect value demonstration and orchestrate cross-company evidence generation – all whilst ensuring that patient value is the guiding light.
It’s time for Medical to understand its true role and ensure its position at the center of future success of the company.
The 18th annual eyeforpharma Barcelona is the place to make this happen. It’s the only event that’s brings together hundreds of Medical Affairs executives to share the stage, network and foster new collaborations with thousands of pharma executives, healthcare stakeholders and innovators.
Key Medical Affairs themes:
Lead by example
Credibility is king. So, ensure Medical governance and scientific principles remain obligatory whilst leadership and collaboration flourish
If credibility is king, evidence is its kingdom. Create a new evidence generation paradigm to inform cross-company decision-making based on real-world outcomes
Authenticity 2.0: use digital tech to amplify medical efforts
Enhance patient care, plus every other medical activity using virtual and digital channels, AI, integrated systems and other maturing technologies
Pharma Silver Pass: EUR 1999.0,
Solution Provider Silver Pass: EUR 2399.0
Speakers: Emma Booth Director, Head of Medical Strategy and Operations Amgen, Charlotte Kremer EVP, Head of Medical Affairs Astellas, Pol Vandenbroucke SVP, Chief Medical Officer, Hospital Business Unit Pfizer, Klaus Dugi EVP, Chief Medical Officer Ferring, Michael Zaiac Head of Medical Affairs, Oncology, Europe Novartis, Niko Andre Head of Global Medical Affairs Roche, John Zibert CMO LEO Innovation Lab, Michael Seewald VP, Global Head, Real World Evidence Novartis, Chris Boone VP, Global Medical Epidemiology and Big Data Analysis Pfizer, Rodney Smith VP, Head of Medical Affairs Europe Daiichi Sankyo, Vignesh Rajah VP, Europe Area Medical Director, and EU Oncology Medical Integration Lead GSK, Victoria Williams Vice President, Respiratory Medicine Commercialisation Leader GSK, Steffen Achenbach Head of Digital Innovation, Europe Novartis, Pam Bacon Executive Director, Global Medical Affairs Celgene, Heather Moses Global Marketing Leader and Head of Medical Affairs Roche, Victoria Ho Director, MSL Excellence EU/RoW Jazz Pharmacauticals, Mark Johnson Director of Digital Engagements, Medical GSK, Gareth Worthington Director, Global Scientific Content, Oncology Team Lead MSD